Tiger’s advertising campaign sees sales up more than 60%
Asia Travel Tips reports that Tiger has seen an increase of more than 60% in revenue and website visits since it launched its new “What’s New Pussycat?” advertising campaign: in July 2005. Tiger CEO Tony Davis said that revenue has peaked as high as 76% during periods when the tactical campaigns were running. Davis went on to say that Tiger Airways is currently achieving 75% of its sales via the internet.
Prahok @ October 27, 2005