Jetstar eyes travellers watching the budget
The New Zealand Herald reports that Jetstar is banking on budget-conscious travellers to support the airline as it expands in New Zealand and moves towards superseding some Qantas services. The subsidiary of Qantas Monday announced it would fly once a day from Auckland to Sydney and once a day to the Gold Coast from next April. Jetstar says it has overheads about 40% lower than parent company Qantas, which set it up in 2004. Jetstar CE Bruce Buchanan said that as people were forced to tighten their belts the appeal of lower fares grew. “The interesting thing will be how much the current economic climate changes the demand profiles.” Buchanan said the flights announced yesterday were complementary to Qantas’ four daily Sydney flights but if passengers demanded it, Jetstar could play a bigger part in the overall Qantas mix.
Prahok @ October 14, 2008